"How is it that Maxwell House and Folgers, a decade ago the unrivaled kings of coffee, ended up on the back burner? The short answer is Starbucks -- or, more accurately, a cultural shift in how Americans drink coffee that has largely been driven by its ilk. Although Folgers and Maxwell House still control the bulk of supermarket ground-coffee sales, the total $29 billion coffee industry has become more about grabbing a paper cup on the way to work rather than brewing coffee at home. Coffee shops In 2001, Datamonitor estimated that retail channels, including supermarkets,drug stores and discount clubs, accounted for 50% of U.S coffee sales. But by the end of 2006, that share had fallen to 34%. Meanwhile, the total market climbed more than 50% during the same period, according to Datamonitor, and is expected to grow another $10 billion to $39 billion by 2011, driven mainly by coffee shops."It's a complete shift in thinking by the consumer," said Lauren DeSanto, analyst with Morningstar. "You suddenly had premium coffees come available, and people responded well, by really opening their wallets."Not only are people drinking anywhere from one- to two-thirds of their java outside the home, but specialty brands are increasingly invading the supermarket aisles that were once the purview of Maxwell House and Folgers."

www.Diabetic.BFreeSystem.com

And they are seeing success:

Brands such as Newman's Own, Intellegentsia and GreenMountain are all gaining market share, largely at the two titans' expense.Patrick Schumann of Edward Jones said the old reliable brands aren't likely to pick up any lost sales. "The brands that have been established as being higher quality really are the brands that are going to be able to show continued momentum," he said.Note to Kraft and P>ranslation: If Kraft and Procter & Gamble want to save, rather than sell, their coffee businesses, they're going to have to make a product their own executives will drink."These companies don't throw very many people at it," said Dan Cox, presidentat coffee-tasting service Coffee Enterprises, who worked with McDonald's to turnaround its coffee business in 2005. "What does their president drink? It doesn't work unless it comes from the top down."Mr. Cox pointed to the boots-on-the-ground efforts of regional roasters and their tendency to hire people who are passionate about coffee. P&G and Kraft, by comparison, rely more on TV advertising than the grass-roots marketing that has built brands such as Starbucks.But even traditional ad outlays have fallen for one supermarket stalwart. Kraftspent only $17 million on Maxwell House last year, according to Ad Age'sLeading National Advertisers report, down more than 33% from $25.6 million theyear before. Folgers, meanwhile, spent about $73 million in measured media --up more than 137%.

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For P&G, which controls 35% of the ground-coffee market -- valued at $2 billionin food, drug and mass merchandisers excluding Wal-Mart, according to Information Resources Inc. -- the outlook is somewhat sunnier than at Kraft,which IRI said holds 34%. P&G also owns Millstone, which has had fair success in the grocery channel, and is licensing the Dunkin' Donuts name for asupermarket brand. "We saw an opportunity to drive incremental growth with agreat-tasting brand that has high customer loyalty," said Folgers spokesman Bryan Brown.Folgers' latest effort Folgers launched an ad campaign this summer from Publicis Groupe's Saatchi &Saatchi, New York, featuring Chandra Wilson from "Grey's Anatomy" and TV journalist Lisa Ling.P&G's total coffee sales were $727 million for the 52 weeks ended July 15, IRI said. Yet lingering production problems from Hurricane Katrina (P&G's facilitiesare in New Orleans) and increasing commodity prices have made business difficult and a sell-off likely. Kraft, meanwhile, has announced that it's switching its coffee blend from cheaper robusto beans to fuller-bodied Arabica. "We believe it's going to put Maxwell House on a new growth trajectory," said spokeswoman Bridget MacConnell. Kraft also has a licensing agreement to market Starbucks-branded coffee ingrocery stores. According to the company, its Starbucks grocery business grew8% in 2006 and has already risen 11.4% percent in 2007. But according to IRI, Kraft's Starbucks-brand whole-bean sales in supermarkets totaled $108 million in the 52 weeks ended July 15, just a fraction of Maxwell House's $697 million. So why, then, if Starbucks is selling briskly in street-cornershops, aren't consumers buying more of it at the supermarket to brew in their kitchens? Home brewing "Most consumers have a difficult time making a decent cup of coffee at home,"Mr. Cox said. "They don't own commercial brewing equipment and they're impatient."That makes all the more serious signs that Maxwell House has been flagging.The company sold its Texas roasting facility earlier this year, and activistshareholders have been pushing for divestments.(Source: AdAge.com (8/20/07)

WOW! That is incredible, What is this shift in public perception and buying habits all about?  What is the next step? Where is the market heading now. I feel like there may be a solution to this and so much more! A great tasting coffee that has the potential to change lives literally! With the growth in public education through the internet, thus you found me didn't you? The next evolution is here...................

Joe Tillman

www.DiabeticBFreeSystem.com

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About the Author:
Joe Tillman is an author and private article writer, accomplished child advocate, web site designer, marketing expert. Having an extensive background in sales and marketing. Being a father of four, born in modest means, by a modest family. At one time ten brothers and sisters counting in his immediate families. With a love for others and helping children, he tirelessly works to educate, advocate, and listen to others.You can find him on FaceBook, MySpace, and YouTube,  as well as Google. Plus many other social networking sites.Mr. Tillman is the founder of the child advocacy group, The Child Protection Community.You can reach him at 205-641-2726
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You wake up in the morning a little sluggish and still wants to snuggle the soft pillow in bed when suddenly your senses come alive from the invigorating aroma of coffee from the kitchen.  Ah!! What a lovely morning it is.  Then in a leap you're in the kitchen enjoying your cup of a fresh brewed coffee.  But Have you ever wondered how far coffee travels into your hand.

It was said that the Arabs first discovered coffee beans around 600 AD and managed to keep coffee as a secret, having a monopoly on cultivating and drinking coffee for several hundred years. Coffee made its way and became known or used as a beverage in Western Europe and the Americas, only in the late 18th century.

Initially, Arabs brewed coffee from green, un-roasted beans making a tea-like beverage. By the late 13th century, Arabians roasted and ground coffee before brewing it.  From Yemen, where coffee was cultivated, it slowly spread throughout the Arabian Peninsula and later via the Ottoman Empire to Turkey. The world's first coffee shop, Kiva Han, opened in Constantinople in 1475.

When the Turks were forced to break off their siege of Vienna in 1683, they left behind them 500 sacks of coffee. An enterprising Polish businessman used it to open the city's first coffee house. Coffee quickly became the choice of Europe's Middle Class and Coffeehouses sprung up all over. It became the drink over which all matters-important and mundane-were discussed.

During the Islamic expansion (circa 11th-16th century), coffee found its way across the Red Sea to Turkey, Spain and North Africa. By the thirteenth century, coffee's medicinal and religious usages became well known from the holy cities of Mecca and Medina to Egypt, Persia and Syria.

In 1714, The Dutch unwittingly provide Louis XIV in Paris with a coffee bush as a gift- which he kept well guarded green house; until 1723 when a French naval officer Gabriel Mathieu do Clieu stole a seedling and transported it to Martinique. Within 50 years and official survey records 19 million coffee trees on Martinique. Eventually, 90 percent of the world's coffee spreads from this plant.

 Then  the first coffee House opened in England in 1652. A cup of coffee sold for a penny and in 1901 the Japanese Dr. Sartori Kato presented the first soluble coffee powder.  In 1938 the Nestlé Company laid the foundation for the commercial marketing of soluble coffee (instant coffee).  By now raw coffee is consumed from 600 thousand bags in 1750 to 103 million bags today by coffee lovers all over the world.

 Not only coffee is a pleasurable drink, it can be enjoyed from your cup to your cakes, candies, and so many ways we can think of.  From the invigorating aroma that many had used it for scents to the grounded beans to rub and exfoliate and beautify the skin. 

 Yes it comes a long way.  Now it comes from a variety of flavours and brands the world has enjoyed.  Give yourself a lift and enjoy!! 

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About the Author:
Experience the great tasting coffee you'll enjoy.  Get it now by clicking here:
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There is no reason to pay for something when you have an offer to get the same thing free. Coupons are the key to cut back your expenses. It seems incredible that one can save money by using these coupons but this is the fact. Coupons are the easiest and favorite way to get your desired item free, not only in groceries abut also in other items of daily use.

Print Free Grocery Coupons Now

Many people are tending to use this system, and this increasing popularity of the free coupons is forcing more retailers to take part in coupon campaigns. This offers a profound savings for the conscious consumer. Even now, you have no need to collect a mound of newspapers and pull your reliable clipping scissors…all these coupons are available online. So just a click away from this wonderful offer. You just need to register this site and coupons are available here on this site. This is very simple to avail this fabulous opportunity.

Get Your Free Grocery Coupons Here

Max house coffee coupons is a best offer in grocery items and coffee is a thing of daily use so you cant ignore to avoid the use of coffee. The brand name Max house Coffee is a popular and quite familiar brand in coffee. This would be a good option for you to get your desired coffee for an enchanted and attractive discount to avail.

It will surely be very inspiring for you to get such a discount on your desired item in grocery especially if you are willing to save something and never ever get a chance to save according to your will.

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Printable Grocery Coupons Here
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What are the coffee nutrition facts? Is this drink good or bad for you? There is a huge debate about this today.

Most people think it has negative heath effects. However, many studies have actually shown just the opposite. Here are six of the main health benefits this popular drink can provide:

#1) Energy

This is obviously what caffeine is famous for. It's a great natural energizer, so it's a great thing to wake up to. If you are a notorious slow starter, a quick cup can really give you the boost you need.

It's also proven to increase athletic performance, which is why many people drink it before exercising. It's even been demonstrated to reduce soreness by as much as 50%.

#2) Lower blood pressure

It has been shown to normalize blood pressure to some extent. This is a little known fact, but studies have shown it to be true.

#3) Widen air passages

Coffee widens the air passageways and help you breathe easier. For this reason, a lot of people who are plagued with this condition drink it.

#4) Mental performance

This drink has proven to help improve the mind, and even known to reduce the odds of getting Alzheimer's.

#5) Weight loss

Unbeknownst to many, caffeine is known to slow down the appetite and prevent you from eating too much. In other words, it can indirectly be a good tool for dropping some pounds.

#6) Digestion

It is actually a great natural cleanser, and for this reason produces more regular bowel movements.

The truth is, coffee is actually quite good for you. The problems come when it's either consumed too much, or you fill your cup with sugar and cream.

Drink it plain.

The coffee bean on its own is a great natural way to energize yourself and improve your health because of its' great nutrition. However, you need to avoid adding sugar and cream, otherwise the health benefits are diminished dramatically.

Slow it down!

In limited quantities, coffee is very healthy. However, when consumed in huge doses, it can make you over-energized or skittish. Afterwards, you will experience the famous caffeine crash.

It's also known to produce heartburn for some people. Also, drinking it before bed will interrupt your sleep.

How much should you drink?

Make sure to consume no more than two to three 500 mgs cups a day. Also, space them out so as not to produce a caffeine high, and subsequent rash.

Conclusion: as long as you consume coffee in limited quantities, it can be quite healthy. It doesn't have the nutritional benefits of tea, but it's certainly not as bad as some people think.

Just make sure to consume it in limited doses, and without adding sweeteners. When used in the proper context, this drink is one of nature's best energizers, and can provide a number of other health benefits as well.

For additional health and fitness tips, please visit us at Absolute Fitness Resource.

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About the Author:
Tyson Paradis
www.absolutefitnessresource.com
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Restaurant deals

Nowadays, we are seeing that everyone are competing each other to increase the price or cost to a higher value, but the real fact is that, many restaurant chains are actually lowering their prices for their menus, in order to attract their customers and thus create fame and also to flourish out. They people will provide many deals like discounts, lowering prices and even we can bargain and eat our favorite at affordable price. Pizza coupons are given to people, plenty in number and usually they are very easy to come by and now available at deep-discounted price. For an instance, the famous KFC's variety Big Box Meal includes a drumstick, a crispy strip, and an individual box of popcorn chicken, two home style sides, a biscuit and a drink at around $8 only. And the famous Burger king and McDonald's have long had value menus that give you a sandwich, drink and fries for around $4. Bargaining deals are also there at even famous restaurants. When it comes to a deal like saving money strategy on food, our wallet never runs out of options.

Kids eat free

Making ends meet while having a family is a distant dream for many of us or actually it has become a challenge in the modern era. With the current state of economy and the cost of gas, we find ourselves having to pinch a little harder. Luckily, more and more restaurants are now offering kid's Night with reduced or free meals for kids. The trick is learning about these mostly unadvertised specials. Currently there are 5895 restaurant locations that offer free food for kids.

We have keep in mind certain general rules when taking advantage of this offer

1) The children must order from a special kid's menu.

2) The kids meals are only served to the children fewer than 10.

3) The child must be with an adult dining at the same time and ordering a regular-priced meal.

4) This offer is available only at special times and day of the week.

5) Tuesday is generally the best day of the week for free kid meals

Dining out coupons

Restaurant coupons are the best way to cut out your dining out costs. Discount restaurant coupons, also called restaurant gift certificates or dining gift cards can slice 50% or more your total bill. These dining coupons can be printed from our own pc. Dining gift certificate can be personalized as a perfect surprise for the person who has everything. Restaurant gift cards make great gifts and can be used any time. Online coupons also called e-coupons are becoming a popular way to get even better discounts on family dining and other purchases.

Cheap restaurants

Nowadays many restaurants are providing their special dishes at an affordable price. This trend is seen all over the world. This idea is used by many of the restaurants to increase their profit by attracting many people by giving discounts, discount coupons and all and thereby increasing their popularity and reach. This trend is generally helpful to the tourist people.

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About the Author:
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Searching for a Gaggia 14101 Classic Espresso Machine?

A lot of espresso machines are found in the market and are available in various brands. These machines are perfect for "baristas" to brew the perfect coffee. One of the best espresso machines you can find will be the Gaggia 14101 Classic Espresso Machine, Brushed Stainless Steel. It is one of the bestseller machines you can get for several reasons. Finding the cheapest deal online would be an added bonus and ideal for our pockets.

Exactly why are the Gaggia 14101 espresso machines the most sought for brewing coffee?

The Gaggia 14101 has 17-1/2-bar pump and a boiler that has high-voltage for fast warm up time. It is also manufactured with two outlets to deliver two cups of coffee or hot drink every time. You need not wait longer to create your coffee because of the fast heating time of the machine. It is very useful at home or when you've got a small business of coffee shop because you can get two cups at one time.

Apart from the features above, your machine also has a standard 58mm filter, three-way solenoid valve and turbo-frother wand that is designed to deliver the perfect brew. It can also deal with 72-ounce water reservoir just enough to provide a couple of cups you need and also the reservoir is easy to get rid of so you can replace it for another round of coffee brewing or for cleaning purposes.

Another best feature of the Gaggia 14101 is its being durable and sturdy. It has stainless steel housing that will not rust; it has forged brass components so it can stabilize the hot temperature inside the machine and a marine-grade brass with chrome plating portafilters and grouphead. The commercial design makes it the ideal espresso machine for each home or fast food restaurants. It can be cleaned easily by just wiping it inside and out with a clean damp cloth.

How to lower your expenses in your purchase?

Now that you have seen the superb features of the Gaggia 14101 Classic Espresso Machine and you want to get it fast, start canvassing. There are many websites selling the product but if you want it at a lower price, you will need to compare prices from different websites to get the cheapest price. Yet doing so will just tire you out and waste your time.

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About the Author:
But you don't have to worry anymore. You can click here to get a brand new Gaggia 14101 Espresso Machine with a much lower price compared to the usual retail price in stores.
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Machines which are made to systematize or hurry up the process of making an espresso drink are called espresso machines. Espresso is a coffee drink that originates from italy. It is prepared by putting boiling water under pressure by means of gridded coffee to numerous grain sizes. The Espresso machine provided a mechanism for the pressurized boiling water to mix with coffee. There are differing kinds and sizes of espresso machines. Hence, when purchasing an espresso machine, there're innumerable components you will want to mull over.

How It works

You can either purchase espresso machines for house usage or for enterprise reasons. The 1 for house use are the smaller varieties. The machine has a handle that moves a lever to put hot water under pressure and after pass it through gridded espresso to result in a beverage. The apparatus is included with a water reservoir where one pours water for heating. There're totally electric versions of the domestic Espresso machines. For the commercial selections, there're a greater variety depending on your scope. The piston driven commercial machine is less fashionable and is present in smaller dining places. The apparatus is designed much like the home machine but it is directly connected to the water taps and therefore does not have the reservoir. The pump driven espresso machine is extra automatic and motor driven. It allows for quicker mass production of the beverage. There are additionally totally automatic machines that are controlled electrically and solely require pushing a button to make the cup. These kinds of machines have an automated approach of pressuring water, measuring water amount, dripping espresso and letting out the espresso right into a cup. Therefore, when purchasing a machine, you will want to settle on the type of machine to purchase primarily based on predilections, your finances, your scope and your skills level.  

Quality

One more point to understand when purchasing espresso machine is the quality. Is it of fine quality? It is all the time recommended to buy high-quality brands of these simple machines. Be sure that it is an adequate dimension centered on your scope and projected growth or future uses. You may get ideas by researching through customer opinions and dialogue forums and the quality and dimension to settle on.  

How Much Does It Cost?  

A good quality espresso machine could also be pricey. So try to be properly prepared for this. It is advantageous to evaluate the costs before you choose the 1 you will like. You can even search for reductions to increase your value. Nevertheless, when seeking to save on costs, you should be careful not to settle for a low class product and compromise on durability and performance. 1 other means of reducing on your outlay is taking into account re-owned espresso machines. It can save you on costs and nonetheless buy a reputable model espresso machine.  

Coffee Grinder and Accessories  

Besides the budget on the actual espresso machine, you should also contemplate buying a coffee grinder to grind several coffee fineness and thereby make different types of espresso drinks. You should also budget for some other equipment including a cleansing brush, spare knobs espresso cups amongst some other add-ons.

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About the Author:
Seattle Coffee Gear is an institute agency that supplies prime quality espresso machines. You could find out further about these simple machines or purchase an espresso machine from us by clicking on the hyperlinks.
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If you were planning to start a vending business and were low on funds, what would you do? Of course, you would try to get a used vending machine, wouldn't you? And what if you could get twice as many vending machines for the same amount of money invested? Wouldn't your business then take off with a boom? Amazing!!! But it's true and it's actually very simple and easy.

Do not buy new vending machines at the trade shows and business seminars. Avoid them. When you buy from the " vending machines for sale " gimmicks, you end for paying more than you can afford. Instead buy only from vendors who are motivated to sell their vending equipment. There are such vendors. All it takes is a little research to find them but it's worth the trouble.

There are sellers out there who attended one of the business gimmicks and bought new vending machines, believing that their new equipment would lead to good placements and that money would flow in. These sadly misled people would be willing to sell their vending machines for whatever little they may get. This may sound mercenary but remember, you are here to do business and not every businessperson is successful. And a successful businessperson is one who does not let opportunity get away. If you do not buy these cheap vending machines for sale , someone else will be smart enough to cash in on the opportunity.

Always set a minimum and maximum limit when you are going to purchase such cheap vending machines . Carry enough cash. Let the seller tell you his selling price first. Never disclose your limit. If the other party is not willing to be flexible, do not deviate from your maximum limit and be ready to walk away. There will be other sellers.

When sellers get to know that you are willing to pay cash to buy vending machines for sale , you will get calls. Also keep a lookout for auctions. You never know what you might get there. Happy hunting!

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About the Author:
Kenco vending offers vending machines for sale, office vending machines, cappuccino coffee machines on best price.
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Heavy, caramel body, mild and smooth texture, low acidity, mellow sweet aftertaste, and unique taste and aroma, all add to the magic that Philippine civet coffee casts on its aficionados and connoisseurs as they sip the highly delectable coffee. Named after the little mongoose like animal civet, the civet coffee (also known as Kopi Luwak coffee) has an intriguing story of provenance. The coffee berries coffee beans (containing the coffee beans ) are eaten by the civet for their fleshy pulp.

The beans while passing through the digestive tract of the civet are imbued with proteolytic enzymes. As a result, shorter peptides and free amino acids are formed in abundance. While passing through the intestines of the civet, the coffee beans remain intact but attain the unique flavour and are then defecated by the animal. The beans are gathered from the jungle floors and are then thoroughly washed, sun-dried, light roasted and brewed to give you the taste you would truly love. It is the unique provenance and extensive process that add to the high delectableness of the Philippine Civet coffee making it one of the most widely noted and expensive coffees all over the world.

Being one of the numerous lovers of civet coffee, you too might have enjoyed sipping your favourite Philippine Kopi Luwak or Civet coffee in the famous downtown. But did you ever wish you could prepare a cup of scrumptious and scintillating civet coffee right in your own kitchen? Well if you are wondering how it is possible, let me just bring this good news to you. The online exotic coffee merchants, having their presence in Knightsbridge London, bring to you a wonderful opportunity to buy your favourite coffees right from the comfort of your home and get it delivered right at your doorsteps.

The exotic coffee merchants further provide the method of preparing the best coffee at home. You just have to browse through their website to explore the wonderful selection of handpicked coffees from the various parts of the world. Besides incomparable Philippine Civet Coffee, you have the delectable Jamaica Blue Mountain Coffee Jamaica Blue Mountain Coffee, the mouth watering Hawaii Kona Coffee, and so on.

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About the Author:
SeaIslandCoffee ( http://www.seaislandcoffee.com ) – your online store for kopi luwak coffee Galapagos Coffee , pure kona coffee and desirable coffee gift for your loved ones. Find real coffees from one of Europe's leading importers of specialist coffees from around the world.
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There are four main external influences that will affect the freshness of your gourmet coffee. These include air, heat, moisture and light. If your fresh gourmet coffee is exposed to any of these elements for a period of time, the freshness of the coffee grounds will quickly deteriorate. Each element affects the coffee in a certain way.

Air – When fresh gourmet coffee grounds are exposed to air, they tend to oxidize quicker than if they were kept in an air-tight container. The accelerated oxidization causes the gourmet coffee grounds to lose their fresh gourmet taste and become stale much quicker.

Heat and Light – After coffee is roasted, it continues to emit carbon dioxide and go through a natural chemical process that changes the coffee flavor over time. When exposed to great amounts of heat and light, the gourmet coffee grounds will cycle through this process much quicker and become rancid before you can use it all up.

Moisture – Adding moisture to gourmet coffee grounds, which can occur when you freeze or refrigerate them, is an excellent way to diminish the flavor of your coffee. Adding moisture can dilute the robustness of the grounds. It can also cause the tasty gourmet coffee grounds to spoil quicker.

Knowing that these key factors will harm your fresh gourmet coffee, you will want to protect the grounds as much as possible. There are simple steps that can be taken after you buy and store your gourmet coffee grounds that may help prolong the shelf life.

Your choice of storage container has a great impact on the freshness of your gourmet coffee. The best way to store your fresh gourmet coffee is in an air-tight opaque container. This helps to eliminate both air and light from the spoilage equation. If you leave the coffee in its original package, air and light may enter, especially if not sealed properly. This is one of the simplest ways to keep your coffee fresh.

Remember to store your coffee in a cool, dark area of your home. Cabinets or pantry's are a good spot to put your unused gourmet coffee grounds. These places tend to be dark and aren't located next to a stove or oven that can emit heat causing the fresh gourmet coffee to spoil fast.

It is also wise to reconsider the decision of keeping your coffee in the refrigerator or freezer. A refrigerator can produce a lot of humidity which will negatively affect your delicious gourmet coffee. When you freeze the coffee, the water molecules also freeze. When they thaw, the water condenses on the outside of the gourmet coffee grounds creating a weak, bad tasting flavor.

Finally, you may choose to purchase your coffee in individual coffee packets. Buying a full pound of ground gourmet coffee may be fresh in the beginning but has a better chance of spoiling before you can finish the whole pound. Single gourmet coffee packets contain the perfect amount of coffee for one pot or one serving. These packets can be conveniently purchased at many cheaper coffee distributors found online and can even be shipped right to your door! With single coffee packets, you are able to use only the amount of coffee necessary for one pot while keeping the rest in individually sealed packages for your next fresh pot.

When you follow these precautions every time you purchase your favorite gourmet coffee, you have a better chance of keeping it fresh and delicious longer than if you didn't take the proper steps to keep it safe. This will ultimately save you money in the end because you won't be wasting a large amount of the coffee you buy.

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About the Author:
With over 40 years of office coffee experience we are a Preferred Starbucks Distributor, Authorized Keurig K-Cup Distributor, Caribou and Green Mountain coffee distributor. We can provide you everything you need at wholesale prices to keep your break-room stocked. Orders are normally shipped the same day when they are placed by 11 a.m. EST. Live operators are available 9:30 a.m. to 5:30 p.m. EST. Please visit: http://cheapercoffee.com/ or call 888-779-3952
 
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